1% for Water

We don’t use water in our formulas and donate 1% of our sales to nonprofits focused on sustaining rivers and oceans.

Water is for drinking.
It has no business being the #1 ingredient in the skin care industry

The skin industry hasn’t changed much since Helena Rubinstein invented the first moisturizing cream in 1902. Water is still the number one ingredient in nearly every beauty product. Check out the back labels and see for yourself.

Why so much water? Because it’s practically free -- a low cost to corporations. But that’s a high cost for the health of the planet. Plus, water doesn’t anti-age anything. So why pay for it?

We believe water is precious. Join us by joining the water-free revolution and experience skin care loaded with nutrition, not filler.

We support the following non-profits because clean water truly matters